One of the most prevalent cons on the Web today is that submitting your site to 1000's of search engines will open a floodgate of new traffic to your Web site. Unfortunately, this is a myth that has been perpetuated by companies selling bulk submission services. What they don't tell you is that most of the so-called "search engines" they submit you to exist for only one reason: To collect your e-mail address so they can send you spam mail. If you have the misfortune of using your real e-mail address when you submit, expect to receive over 400 pieces of junk mail within 24 hours!

The other thing that bulk submission companies don't tell you is that about 95% of the search engine traffic comes from the top 20 engines. In addition, you can submit all day long, but if you don't appear near the top of the search results for keywords that apply to your business, you will never be found. Submitting alone is not enough.

In order to gain visibility on the search engines, you must know how to position your site at or near the top. With today's search engines, this requires more than simply adding a Meta tag to your Web page. However, if you know the industry secrets to gaining top rankings, then you can still bring in that promised floodgate of free, highly targeted traffic to your Web site. Search engine marketing is like any other aspect of marketing your business. Education is the key to gaining a competitive advantage. Therefore, read the MarketPosition newsletter and discover the most cost-effective way to advertise your Web site: search engine positioning. Discover the best tools for promoting your site in our resource center, including WebPosition Gold, the most recommended tool for improving rankings.

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